How should I apply it for the best result in a morning routine? — Face Cream "Pure Line" Phytotherapy Day Moisturizing 40 ml

Apply it in the morning, after cleansing and after any toner or watery essence you normally use. Damp skin is fine — in fact it helps: humectants like glycerin and betaine bind better when there is already some moisture on the face, and the cream spreads more easily.

Take a small amount, roughly pea-sized for an average face or a little more if you cover the neck too, and warm it between your fingertips for a few seconds. Press it onto the face — cheeks, forehead, chin, jawline — rather than rubbing vigorously, which can pull at the skin. One thin layer is normally enough; if your cheeks still feel dry after a few minutes, add another small amount only to those areas instead of a thick coat everywhere.

If you layer products, let the cream settle for about a minute before applying sunscreen or makeup, and give a serum underneath a short time to absorb first. Store the jar at room temperature, away from direct heat and sunlight, with the lid closed: like most water-and-oil emulsions, it keeps better when not exposed to warm, humid air.

Because it is a day formula with a light-to-mid richness, you may still use a richer night cream separately if your skin needs more nourishment overnight — the two are designed for different moments of the routine.