How often should I use this shampoo and what is the best way to apply it?

This shampoo is designed for regular use as a cleansing step, not as a daily wash for most people. Applying it 2–3 times per week is typical for a targeted scalp formula, especially during periods of seasonal shedding or after stress when the scalp benefits from stimulation without over-cleansing.

To get the most from the botanical extracts and taurine, wet hair thoroughly, apply a small amount directly to the scalp, and massage with fingertips for about a minute. This mechanical action helps distribute the rosemary and ylang-ylang oils and supports microcirculation. Let the lather sit for another minute before rinsing — this gives the horsetail, fucus, and leek extracts contact time with the scalp surface. Rinse completely with lukewarm water; hot water can increase sensitivity, especially with essential oils present.

If your scalp feels tight or dry after washing, reduce frequency to once a week and follow with a lightweight conditioner on the lengths only. Avoid applying conditioner to the root area if your goal is to keep the scalp feeling fresh and uncoated.