The product is designed as a nourishing step to be used 1–2 times per week, or after periods when your hair feels particularly overworked (like after frequent heat styling or swimming). This weekly or bi-weekly frequency provides a deeper conditioning boost compared to a daily rinse-out conditioner, helping to restore softness and manageability to dry, damaged lengths. For fine or low-porosity hair that is easily weighed down, starting with once a week and observing how your hair responds is prudent. Signs you might be using it too often include hair that feels limp, greasy at the roots soon after washing, or loses its volume. Conversely, if your hair is very coarse, thick, or chemically treated, you might find twice-weekly use beneficial. The key is to adjust based on how your hair feels—the goal is hair that is soft, manageable, and retains its natural movement.