How often should I use this hair mask?

This rinse-off mask is formulated for hair that feels rough, weakened, or damaged from colouring, heat styling, or frequent washing. Unlike a daily conditioner, it's intended for use when your hair needs a richer texture and more noticeable softening.

A practical starting point is to use it once a week. If your hair is bleached, very porous, or tangles easily, you might use it twice a week for the first few weeks. Apply it to towel-dried lengths and ends after shampooing, leave it on for a few minutes as directed, then rinse thoroughly.

Pay attention to how your hair feels after use. If it becomes limp or overly soft, reduce the frequency. The goal is to restore a supple, easy-to-comb feel without weighing hair down. Always avoid applying a thick layer near the roots to prevent greasiness.