How often should I use it and where does it fit in my routine?

Apply the elixir cream after cleansing on clean, slightly damp skin. If you use a toner, essence, or lightweight serum, those go first; this cream sits at the moisturiser step. Because the format is richer than a gel or lotion, start by using it once daily in the evening — this is when the skin's barrier is most receptive to nourishment and when the cushiony finish won't interfere with sunscreen or makeup. Observe how your skin responds over the first week. If you have dry skin and the cream absorbs well without heaviness, you can use it every evening through the colder months or heating season. For combination or oilier skin, or during humid weather, every other evening or 2–3 times a week may be enough; on other nights, a lighter moisturiser or just a serum may suffice. The source advises choosing the frequency according to how your skin responds. You can also apply a thin layer to the neck and décolletage, which often show dryness and loss of elasticity earlier than the face. Always patch test first if your skin is very reactive.