How long will the orange colour last, and how does it fade?

Bad Girl Mad Orange is a semi-permanent direct dye, which means it works by depositing ready-made pigment onto the outer layers of the hair rather than changing the natural structure from within. Because of this, the colour is not permanent and will fade gradually over time. The brand specifically states that the shade will fade out into a softer pastel version instead of shifting in an unexpected direction, so you will not get a dull or greenish tone as the colour wears off.

How long the colour lasts depends on several factors: your starting hair base, how often you wash your hair, the water temperature you use, and the hair care products you choose. On very light or pre-lightened hair, the orange may appear more intense and stay vibrant a bit longer. On porous hair – for example, hair that has been bleached or chemically processed – the pigment may be absorbed more strongly and hold longer. On darker or less porous hair, the effect may be softer and fade more quickly.

To extend the life of the colour, you can adjust your routine: wash your hair less frequently, use lukewarm or cool water instead of hot, and choose a gentle shampoo that does not strip colour. Avoid chlorinated water and excessive heat styling, as these can speed up fading. There is no fixed number of weeks the colour will last – it is a gradual process that depends on your individual hair and habits.