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The warming effect is created by red hot pepper extract (capsaicin), which stimulates heat receptors in your skin. This causes an increasing sensation of warmth that helps the area feel more relaxed and loose. The effect starts quite quickly due to the nicotinic acid derivative, which encourages local blood flow.
How long it lasts depends on several factors. The rich base with goose fat, lanolin, beeswax, and linseed oil is designed to stay on the skin, slowing evaporation so the warmth builds and lingers rather than vanishing immediately. For many people, the pronounced warming feeling can last for an hour or more after application. The intensity varies from person to person; those with more sensitive skin may feel it more strongly. You can control the strength by starting with a small amount on a small area. If it feels too strong, you can reduce the quantity or frequency of use.