How long does the tint last compared to regular makeup, and does it wash off easily?

Unlike temporary colour gels or mascaras that sit on the surface of the hair and wash away with water or sweat, this product uses an oxidative colouring process. When you mix the powder colourant with the oxidant, the mixture activates and develops on the hairs, allowing colour molecules to form and bind firmly within the hair structure. This means the tint colours the hair itself rather than simply coating it.

As a result, the effect is significantly more resistant to water, perspiration, and repeated cleansing. You can expect a defined look that persists through daily activities, swimming, or busy mornings without the need for frequent touch-ups with pencil or mascara. The cream-paste texture also helps the product stay precisely where you place it during the development time, ensuring even colour uptake.