How is this mask different from a regular conditioner, and when should I use each?

A regular conditioner works mainly on the hair surface: it deposits cationic surfactants and light oils that flatten the cuticle, reduce static, and make combing easier right after rinsing. Its effect is largely temporary and cosmetic.

This mask is formulated as a richer, reparative step. Its core active is PRODEW 500, a complex of 14 free amino acids small enough to penetrate gaps in the cuticle and cortex where keratin has been lost through bleaching, heat, or mechanical wear. Amino acids bind water inside the fibre, improving elasticity and reducing the brittle snap that porous hair develops. The oil blend — hemp seed, amla, sea buckthorn — adds lipid replenishment that a light conditioner cannot match, while panthenol (provitamin B5) increases the hair's ability to hold moisture over time.

Practical routine: shampoo, then apply the mask instead of conditioner on lengths and ends. Leave it for 5–10 minutes (longer if hair is very damaged), then rinse. Use 1–2 times per week. On other wash days, use your regular conditioner. If hair feels over-soft or limp, reduce frequency. The mask is not a leave-in; rinse thoroughly.