How is this different from fiber capsules or tablets?

This is a coarse powder, not a capsule or tablet. You mix it into kefir, yogurt, water, smoothies, or porridge and consume it as part of a meal. The product is described as a classic functional food — a way to add more natural fiber and berry polyphenols to your menu without taking capsules.

The bilberry contributes anthocyanins, natural blue-purple pigments traditionally associated with eye and blood vessel wellbeing, and also gives the powder a pleasant berry taste without sweeteners. So you get both fiber and plant compounds from the fruit in one serving.

Because it is a powder, you control the amount and can adjust it to your routine. Some people find it easier to remember to add a spoonful to their breakfast than to take a supplement pill. The product is not intended to diagnose, treat, or prevent any disease.