How does this mask differ from a regular conditioner, and when should I use each?

A regular conditioner is designed for every wash: it smooths the cuticle temporarily, adds slip for combing, and rinses out quickly. This mask contains pure aloe vera juice, which acts as a humectant to attract and bind water inside the hair shaft, and plant ceramides that mimic the lipids naturally found between cuticle cells. Those ceramides help rebuild the protective barrier that gets damaged by colouring, heat styling, or environmental stress, so moisture stays locked in longer and the hair reflects more light.

Use the mask once or twice a week in place of your conditioner when hair feels rough, tangles easily, or looks dull at the ends. On other wash days, a lightweight conditioner is enough. If your scalp gets greasy or weighed down, apply the mask only from mid-lengths to ends; the ceramides are most needed where the hair is oldest and most porous.