How do the rice protein and keratin fixing balm affect the color result and hair condition?

The formula includes two conditioning components that work at different stages. Rice protein is blended into the cream dye itself — it forms a light film on the hair surface during the coloring process, which helps the hair retain more pigment. For a shade like Natural Blonde 8.0, this means the tone stays brighter and more luminous longer, with less of the dull, washed-out look that can appear after a few washes.

After rinsing out the dye, you apply the included fixing balm with keratin and vitamins. Keratin is a structural protein naturally found in hair; in cosmetics it helps the cuticle lie flatter. When the cuticle is smoother, light reflects more evenly, so the hair looks glossier and the color appears more vivid. The balm also adds softness, which is especially noticeable if your lengths are dry, porous, or prone to frizz. Together, these steps aim to give a more polished finish than a standard permanent dye without added care agents.