How do I use this mask correctly and how often should I apply it?

After shampooing, squeeze excess water from your hair so the mask can adhere properly. Dispense a generous amount — roughly a walnut-sized portion for shoulder-length hair, more for longer or thicker hair — and distribute it evenly from the scalp down through the ends. Use your fingertips to massage gently into the scalp for about a minute; this helps the warming botanical actives stimulate microcirculation as described in the product's mechanism. Leave the mask on for 5 to 15 minutes. The longer contact time compared to a regular conditioner allows the softening agents to coat the hair fiber more thoroughly, reducing friction during later combing. Rinse thoroughly with lukewarm water until the water runs clear. For most people, using it once or twice a week is sufficient; daily use is not necessary and could lead to buildup on fine hair. If your scalp feels very reactive, start with once a week and a shorter leave-on time (3–5 minutes) to assess tolerance.