Apply a small amount of cream to your clean, dry heels and surrounding areas where the skin is rough. The best times are after a shower or before bed, when the skin is slightly softened. For very rough heels, gently exfoliate the area first to remove thickened, dead skin cells. Wearing cotton socks after application helps keep the cream in place longer, preventing it from rubbing off on sheets and allowing the ingredients to work overnight. A consistent routine, such as daily use, is important to maintain skin flexibility and moisture. If your heels feel tight after washing or become dry from exposure to sandals or walking, this is a good time to use it. The product is designed to help make rough heels feel less rigid and more supple over time, reducing the likelihood of new superficial splits from pressure.