Start with clean paws. Wipe away sand, mud, or road grit first, then dry the paw pads lightly before applying the balm. If you apply it after a walk or after washing, make sure the skin is no longer wet; a thin layer of balm spreads more easily and stays where it is needed on dry skin.
Take a small amount on your finger — about the size of a pea for one paw, or less for a small dog — and massage it into the paw pads and any visibly rough, dry areas. You do not need a thick coat. The balm is meant to leave a light, visible layer, not to soak in completely like a lotion. Because it contains beeswax and plant oil, it stays on the surface better than a light cream and can keep working during the walk.
For regular care, use it before going outside on cold pavement, gravel paths, or dry indoor floors. It can also be used after washing the paws, when the skin may feel drier and need extra softness. Timing matters: after application, allow a moment for the balm to settle before your dog goes back to full activity. If your dog immediately starts running on dusty ground, the balm picks up dirt and the effect is shortened.
There is no single 'right' frequency. Many owners use it daily during cold or rough weather and less often when the pads look soft. The deciding point is the condition of the paw pads: if they feel coarse, a daily application is reasonable; if they are fine, using it before particularly long walks or before days on harsh surfaces may be enough. Do not apply it to damaged or broken skin; in that case, consult a veterinarian before using any paw product.