How do I apply this cream dye to my hair, beard or moustache, and how long should I leave it on?

Before the first use of any oxidative hair colourant, carry out the required patch test 48 hours earlier, and repeat it before every use. Apply the product to hair prepared as described in the instructions. The cream texture is useful for this: it stays where you place it, which makes short hair, beard and moustache easier to work with than a runny liquid.

Use the applicator comb to distribute the product evenly through the hair. Work in small sections and pay attention to sideburns, beard lines and other visible spots where an uneven result is easy to notice. A thin, even layer is normally enough; adding more cream does not make the colour deeper.

This is an oxidative dye, so the colour develops inside the hair shaft and needs a set development time. The exact number of minutes is not listed on the product page, so the instructions in the package are the authority. If the instructions give a range, start checking at the lower end. Beard and moustache hair is usually coarser and more porous than scalp hair, so it can take up colour faster. Watch the development closely, especially on the first use, and do not leave the dye on longer than instructed.

Do not use the product on eyebrows or eyelashes, and do not apply it on irritated or damaged skin. After the development time, rinse thoroughly with lukewarm water until the water runs clear, then follow any after-care advice in the instructions. If the product gets into the eyes, rinse with clean water immediately and seek medical advice if irritation continues.