The creamy, spreadable texture of this dye is designed for full-head application, but technique matters for an even, salon-like finish. Start with clean, dry, un-styled hair. Section your hair into four quadrants (part down the middle from forehead to nape, then ear-to-ear across the crown) and clip the sections up. Using the applicator bottle or a tint brush, apply the color mixture first to the roots and regrowth area in thin partings, as this area is usually darker and processes slower due to body heat. Once all roots are saturated, work through the mid-lengths and ends, using the creamy texture to coat each strand evenly. Avoid piling all your hair on top of your head, as this can lead to uneven development and patchiness.
Stick strictly to the development time specified in the instructions. Over-processing can cause excessive dryness, while under-processing leads to uneven color. Use a timer and avoid checking the color constantly, as exposing sections to air can affect development. Rinse with lukewarm water until the water runs clear, then apply the provided after-color conditioner or a deep mask. The Q10, oleic acid, and vitamin C in the formula aim to help maintain smoother, shinier lengths, and proper rinsing and conditioning helps seal these benefits in. Always perform an alertness test 48 hours before use if you have sensitive skin or a history of reactions.