Start with clean, dry hair and protect your work area with an old towel or newspaper. Open the package and mix the cream with the developer provided—usually a 1:1 ratio—until you have a smooth, creamy consistency without lumps. The cream’s thicker texture spreads more evenly than liquid dyes, so you can control the application better and coat each strand from root to tip. Part your hair into sections (about 1‑2 cm wide) and apply the colour using a brush or your fingers, working from the roots downward. Leave the product on for the time indicated on the box (typically 30‑45 minutes for permanent cream dyes). The included conditioning mask components help keep the hair feeling smoother during processing and add shine, reducing the rough sensation some people notice with stronger formulas. After the timer, rinse thoroughly with lukewarm water until the water runs clear, then apply the supplied conditioner or a mild shampoo to lock in the colour and softness. Pat dry with a towel and avoid heat styling for 24‑48 hours to let the pigment fully develop. This routine gives a polished look without a salon visit and works well for refreshing an existing shade or adding a warmer red nuance.
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