The available product information describes the key plant components — cedar oil, dwarf cedar essential oil and peppermint oil — but it does not state whether the formula contains fluoride. It is not possible to confirm this from the product description alone, so the reliable way to find out is to read the full ingredient list printed on the tube or carton.
In the EU, toothpaste is classified as a cosmetic product, and its ingredients must be listed using INCI names. Fluoride usually appears under one of a few standard names, such as sodium fluoride, sodium monofluorophosphate or stannous fluoride. If none of these names is on the list, the product is effectively fluoride-free regardless of how it is marketed. If the packaging does not show the ingredient list clearly, contact the manufacturer and ask.
Whether you want fluoride at all depends on your personal situation — for example, the fluoride level of your local drinking water, your cavity history, and whether the toothpaste is for an adult or a child. If you are unsure what is right for you or your child, a dentist or pharmacist can help you decide. Whichever paste you choose, keep in mind that cavity protection comes mostly from the daily routine: brushing twice a day, cleaning between the teeth, and regular check-ups.