The product is a gel-balsam, not a heavy cream or oil, and the brand describes the texture as easy to spread with good slip for circular massage movements without leaving a too-greasy feel. That does not mean it is weightless — it is a balsam, so after massaging you will feel some emollient residue on the skin. The formula includes sunflower oil to soften the skin and hydrolysed collagen for a smoother skin feel, so a thin layer usually remains on the skin after the massage. If you prefer a drier finish, wait a few minutes before getting dressed or wipe off excess gently.
The warming feeling is the characteristic part of this formula. The source describes it as noticeable and stimulating during massage, and it comes primarily from the bee venom ingredient combined with the massage itself. It should feel like warmth on the skin, not burning. How strong it feels varies from person to person and depends on how much you apply, how firmly you massage, and where you use it. Starting with a small amount is the best way to judge your response — you can always apply more, but you cannot take it back if you have used too much.
The gel also contains shungite, a carbon-rich mineral used in topical cosmetics, and an artemisia botanical complex, so the formula is a blend of several plant and mineral ingredients. Be aware that this is purely a massage and skin-care cosmetic: it is not intended to diagnose, treat or prevent any disease, and it does not replace a cream prescribed by a doctor.