How is this drink different from ordinary instant chicory?

Classic instant chicory has a characteristic roasted, slightly bitter taste that not everyone likes at first. In this product, two berry components are added to the chicory extract base, and each of them contributes to the final flavour.

• Blueberry softens the slightly bitter note of chicory and adds a gentle berry hint.
• Rosehip brings a light fruity tartness that makes the taste livelier and more complex.

As a result, the drink comes across as less "one-dimensional" than pure chicory and can be a convenient option for those who are just getting to know chicory or want to vary their usual choice of hot drinks.

It is important to understand that the berry components are here mainly for taste and aroma, not for any pronounced physiological effect. The drink is based on chicory extract, which is rich in inulin, a natural soluble fibre.