How does this drink differ from regular instant coffee, and will it suit those who want to cut back on caffeine? — chicory with sea buckthorn, 100 g-VOKRUG SVETA

The main difference is the absence of caffeine. The drink is based on chicory root, which, after processing, gives a mild, lightly roasted flavour that is distantly reminiscent of coffee but without the stimulating effect. That makes it suitable for situations where strong coffee isn't desirable: in the evening, with caffeine sensitivity, or simply as a way to add variety to a familiar routine.

Sea buckthorn adds a berry note that makes the flavour less one-dimensional than classic chicory on its own. There's no sharp sourness — the taste stays mild.

Chicory contains inulin, a natural dietary fibre that serves as a nutrient source for beneficial gut microflora. That's one reason it's chosen by people who prefer drinks that are gentle on the stomach. At the same time, the product is not a medicine and does not replace a balanced diet.

In practice: the drink dissolves quickly, works well at the office or at home, and pairs well with milk or a plant-based drink — this softens the flavour and makes the texture richer. You can alternate it with coffee, gradually reducing your coffee intake rather than cutting it out abruptly.