How does this toothpaste differ from an ordinary one — why does it contain essential oils? — Toothpaste "Family", 150 g – Classic

Many toothpastes use synthetic flavourings to create a feeling of freshness. In this toothpaste, the freshening and additional effect is provided by natural essential oils — fir and mint — and each of them has its own function.

• Mint oil gives a pronounced and long-lasting freshening effect: after brushing, a cool, clean feeling stays in the mouth for longer. This is especially noticeable compared with toothpastes whose freshness quickly fades.
• Fir oil is valued in cosmetic and hygiene products for its gentle effect on the oral mucosa — it is added as an ingredient that helps maintain a feeling of comfort and a calmer state of the gums during daily hygiene.

The main cleaning, however, is mechanical — during brushing the toothpaste helps remove soft plaque from the surface of the teeth. Essential oils complement this process but do not replace proper brushing technique and regular visits to the dentist.

This formula will suit those who prefer products with natural aromatic ingredients and want to combine cleaning with a deodorising effect as part of their usual morning and evening routine.