The product's description specifies its usefulness on areas like hands, elbows, heels, cuticles, and lips—spots that are often dry, rough, and chapped. Its simple, occlusive action is designed to seal in moisture on the surface. Cosmetic petroleum jelly is sometimes used by individuals on specific, small, superficial dry patches on the face (like near the nostrils in cold weather), applied in a very thin layer.
However, many people with normal or combination facial skin find a thick occlusive like petroleum jelly too heavy and prefer lighter moisturizers. It is not a dedicated facial moisturizer. As it forms a barrier, it could potentially trap sweat or sebum on oily areas. The general, widely-known advice for facial use is: if you have very dry, flaky facial skin and have successfully used similar products before, you may choose to use it sparingly on affected patches. For most people, it's more comfortable and practical as a body care staple for the specific areas mentioned.
If you have acne-prone skin, it's generally advisable to avoid heavy occlusives on the face.