Can I use this shampoo every day?

The absence of SLS, fragrance, and harsh detergents makes this shampoo mild enough for daily washing if your routine calls for it — for example, if you exercise daily, live in a humid climate, or simply prefer a fresh scalp each morning. Aloe vera helps replenish surface moisture each time, and jojoba reduces the friction damage that frequent wet-combing can cause. That said, the product guidance suggests that very oily scalps or people using heavy styling products may find the cleansing power insufficient for every single wash. A practical middle ground: use this shampoo for daily or every-other-day washes, and incorporate a clarifying shampoo once a week or every 10 days to prevent buildup. Listen to your scalp — if it starts feeling itchy, heavy, or "not clean" despite regular washing, that's your signal to add a deeper cleanse.