Can I use this lotion on my face, or is it strictly for the body?

This product is formulated and described as a body lotion. The source material specifically cautions to avoid the eye area, which strongly implies it is not intended for facial use.

Facial skin is generally more sensitive and has different needs compared to the skin on the body. Body lotions can contain ingredients or fragrance concentrations that are suitable for thicker body skin but may be irritating or pore-clogging on the face. The pine scent and the formulation's purpose—to provide light, non-greasy hydration after activities like showering or exercise—are geared towards body care.

For safe use, apply it only to body areas such as legs, arms, shoulders, and back. If you are looking for facial moisturising, a product specifically designed for the face is recommended. As with all cosmetics, if you have sensitive skin or are prone to reactions, perform a patch test on a small area of your body before wider use.