This toothpaste is designed for general daily mouth hygiene, so it can be used in a normal brushing routine in the morning and evening. It may suit people who want a mild, fluoride-free toothpaste with oak bark extract and a classic cleansing base. The important part is to brush long enough and carefully enough to clean all tooth surfaces, especially along the gumline where plaque tends to collect.
Rotation is also reasonable if that is how you manage your oral care. For example, some people use a plant-based fluoride-free toothpaste at certain times and another toothpaste at other times, depending on taste, mouthfeel, or dentist guidance. If you rotate products, avoid changing too many parts of your routine at once when you are trying to understand what works for your mouth, especially if you have sensitivity or irritation.
Because this is a cosmetic toothpaste for clean teeth and a fresh mouth, it should not replace dental care or targeted advice. If you are unsure whether you should use fluoride-free toothpaste long term, particularly if you often get cavities or have sensitive gums, ask a dental professional for guidance.